Venerable American catalogue retailer launches Canadian website.
Lands' End, known for its classic apparel and its
"Guaranteed. Period." no quibble return policy, is launching a
dedicated Canadian website. Canadians can now shop www.landsend.com, see
pricing in Canadian dollars, and have total duties and taxes calculated at
checkout. The retailer is also offering free Canadian shipping with any
purchase over $50 CAD.
"We are dedicated to focusing our efforts on an
enhanced e-commerce presence in Canada that not only offers an online shopping
experience that is true to the Lands' End brand but is also tailored to the
specific needs of Canadian shoppers," said Carl Atwell, VP International,
Lands' End. "We are eager to connect with new customers and become a
trusted brand for style, quality and value for years to come."
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| The brand's Apostrophe quarterly. |
Lands' End (the misplaced apostrophe was a typographical
error that has since become a company signature), started fifty years ago as a
Chicago-based sailing outfitter. It has since become an American retail
institution with the bulk of its business conducted through traditional mail
order as well as its e-commerce channel.
The company's founder Gary Comer instituted a hassle free
return policy and promised that "If you're not satisfied with any item,
simply return it to us at any time for an exchange or refund of its purchase
price. Guaranteed. Period."
The brand's signature pieces include its outwear (many
pieces hint at the company's nautical heritage), canvas bags, and custom
monogrammed dress shirts. Lands' End has said that a significant number of their
customers were ordering from Canada
and they have now joined many American retailers offering all-in-one pricing
for Canadians.
Lands' End is owned by Sears Holdings Corporation (the
American parent of Sears Canada). A selection of the brand's products were available for several years in selected Canadian Sears locations in dedicated shop-in-shops. Lands' End is now targeting Canadian customers primarily through its website.
