Monday, 29 September 2014

Holt Renfrew Men Suiting Up for October Opening

Holt Renfrew targets men with new Bloor Street store.
Holt Renfrew Men

Today Holt Renfrew announced that their Holt Renfrew Men store at 100 Bloor Street West will officially open October 1st. At 16,500 square-feet, Holt Renfrew Men will provide a dedicated space to men's luxury brands.

"Holt Renfrew is proud to enhance its unique position as Canada's specialty luxury retailer," said Holt Renfrew President Mark Derbyshire. "As part of our substantive growth and customer experience strategy, we are pleased to present Holt Renfrew Men: a personalized retail experience tailored to the modern man."

Showcased will be menswear, shoes, and accessory collections from brands such as Bottega Veneta, Canali, Zenga, Gucci, and Paul Smith. Holt Renfrew has also partnered with local menswear purveyor Walter Beauchamp Tailors to offer bespoke suiting.

Holt Renfrew Men Interior
With the opening of Holt Renfrew Men comes new masculine branding. The HR logo is rendered in a solid cube and the signature magenta is replaced here with warm grey.

Holt Renfrew Men Branding
The store was designed by Janson Goldstein, a New York based firm that recently worked on Holt Renfrew's renovated Yorkdale store. As at Yorkdale, Holt Renfrew Men will include dedicated shopping suites and personal shoppers. Alterations, a valet service, shoe shining, and monogramming round out the store's offerings.

Holt Renfrew Men
Holt Renfrew Men is part of a multi-year $300 million company wide investment to expand the chain's retail square footage by 40%. Also planned is a new store at Mississauga's Square One, extensive renovations at the Bloor Street flagship, and an e-commerce website scheduled to launch next year.

The opening comes as retailers Nordstrom and Saks Fifth Avenue prepare to enter the Toronto market. Holt Renfrew Men will aim to solidify the retailer's menswear business and will no doubt ensure competition for the Harry Rosen flagship just steps away.

[Press release and images via Holt Renfrew]